The Football Kenya Federation (FKF) has announced another deal that will see the country’s football benefit from the gaming firm BetKing partnership.
In a statement released to media houses, the federation announced that the country’s Division One League will benefit from a Ksh100 million sponsorship by BetKing and which will subsequently see the league referred to as BetKing Division One League.
“Under the partnership, each of the 32 Division One clubs from Zone A and Zone B will be entitled to at least KSh500,000 annual grant from the federation,” read the press release in part.
FKF president Nick Mwendwa welcomed the good news that came just days after the federation announced another partnership with the betting firm to sponsor top tier clubs in the Kenya Premier League (KPL).
Mwendwa praised the betting firm’s commitment to the development of local sports highlighting that the sponsorship will raise the level of competition in the league besides easing financial obligations of the respective clubs.
“This is the first time in the history of Kenyan football that the Division One League has attracted a sponsor and so, we are happy to announce yet another milestone as we endeavor to raise Kenyan football’s commercial value,” said Mwendwa.
The betting firm and FKF had signed a similar deal last week that will see KPL clubs get at least Ksh8 million every season. The deal will also see KPL change its name to BetKing Premier League